Coming Soon: BUYEROLOGY© – A New Way of Understanding Buyer Behavior in a Complex Social World. Visit www.buyerology.com.
Insights That Help You Grow Revenues
Why Buyer Persona Research and Insights Matters Today
In today’s rapidly changing buyer-driven business world, knowing who your buyers are at a deep level is more important than ever. Buyer behavior continues to evolve as buyers respond to the new digital age as well as the new buyer experience economy. Businesses who realize that buyers today spend nearly 70% to 80% of the buying processes researching and gathering information before they engage with sales also realize the importance of gaining a deeper understanding of compelling new buyer behavior dynamics and getting inside the minds of buyers.
Research and Insights-based Buyer Personas give you the vision you need to make informed decisions and to achieve top-line revenue growth. Buyer Personas give your business the meaningful insights into knowing who your buyers are, how they buy, and why they buy. The buyer persona development process equips your marketing and sales teams with powerful deep insights into buyer behaviors, attitudes, and goals that lead to actionable and winning strategies. Buyer Personas, researched the right way as well as customized specifically for your goals, provide you with the buyer insights you need to implement sales enablement, content marketing, demand generation, and buyer experience marketing strategies. The types of strategies that generate leads, sales, and grow revenues.
What Are Buyer Personas?
Buyer personas are archetypal and fictional representations of your buyers derived from qualitative research. They provide powerful insights into buyer goals and motivations. Buyer personas arm selling teams with the information they need to understand how and why buyers buy and to connect with buyers in their own language and terminology. Buyer persona research is about listening to your buyers empowering marketing to develop content that speak to buyers powerfully.
As the founders of the buyer persona development process, we know how to research and create buyer personas that will inform businesses on how to engage with buyers in this new social age.
What is Mapping the Buying Process?
Mapping the buying process gives a vivid description of how buyers buy and insights into what their buying process looks like. Gaining knowledge on how buyers navigate the buying process fills in the gap on how they research products and services. We put buyer personas in action showing you just how buyers go about consuming content and making buying decisions so you can develop the right strategies and the right interactions at the right time to turn buyers into loyal customers.